“探索”和“利用”的测量

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                                                                                                            Appendix. Measures and Items
              Exploratory innovation (Jansen et al. 2006)
              Our organization accepts demands that go beyond existing products and services
             We commercialize products and services that are completely new to our organization
             We frequently utilize new opportunities in new markets
             Our organization regularly uses new distribution channels
             Exploitative innovation (Jansen et al. 2006)
            We frequently make small adjustments to our existing products and services
            We improve our provision’s ef?ciency of products and services
            We increase economies of scales in existing markets
             Our organization expands services for existing clients

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