神马文学网Hispanic Audience Grooves to Mobile Entertainment
来源：百度文库 编辑：神马文学网 时间：2024/07/04 19:19:39
JUNE 22, 2006
Hispanic mobile phone users see the appeal of TV and music features
By Debra Aho Williamson - Senior Analyst
According to a study conducted byCompete Inc., Hispanic shoppers are more likely to look for music-enabled phones online than other shoppers and Hispanic mobile phone users more likely to purchase downloadable content such as ringtones, graphics and ringback tones.
Hispanic mobile phone users are also strong subscribers to mobile TV, according to data fromTelephia. In a survey conducted in the first quarter of 2006, Telephia found that Hispanic people made up 10% of total wireless subscribers but 23% of mobile TV subscribers. African-American people also were overrepresented in mobile TV subscribership, accounting for 19% of mobile TV subscribers and 11% of wireless subscribers.
Mobile phone usage has long been strong in the Hispanic and African-American communities. Given more extensive experience with the devices, it makes some sense that subscribers within these demographic groups would be among the early adopters of mobile entertainment.
In fact, African-Americans and English-speaking Hispanic people were more likely to have used mobile phone features such as text messaging, playing games and playing music, according toPew Internet & American Life Project.
_xyz
Hispanic mobile phone users see the appeal of TV and music features
By Debra Aho Williamson - Senior Analyst
According to a study conducted byCompete Inc., Hispanic shoppers are more likely to look for music-enabled phones online than other shoppers and Hispanic mobile phone users more likely to purchase downloadable content such as ringtones, graphics and ringback tones.
Hispanic mobile phone users are also strong subscribers to mobile TV, according to data fromTelephia. In a survey conducted in the first quarter of 2006, Telephia found that Hispanic people made up 10% of total wireless subscribers but 23% of mobile TV subscribers. African-American people also were overrepresented in mobile TV subscribership, accounting for 19% of mobile TV subscribers and 11% of wireless subscribers.
Mobile phone usage has long been strong in the Hispanic and African-American communities. Given more extensive experience with the devices, it makes some sense that subscribers within these demographic groups would be among the early adopters of mobile entertainment.
In fact, African-Americans and English-speaking Hispanic people were more likely to have used mobile phone features such as text messaging, playing games and playing music, according toPew Internet & American Life Project.
_xyz
Hispanic Audience Grooves to Mobile Entertainment
Incentives Key to Mobile Marketing
Mobile phone makers to stay in-house, says iSuppli
How to identify a mobile at execution or installation time
Exclusive: Windows Mobile 7 To Focus On Touch...
Linux To Challenge Symbian, Microsoft In Mobile Phone Market
China Mobile Close to Launching 3G "Google Phone"
Hispanic American Center for Economic Researc...
2010 Top ten entertainment events in China
Measuring the Video-on-Demand Audience
UX Magazine - User Does Not Equal Audience
集合名词audience的用法要点
Windows mobile
mobile phone platform
Introducing Windows Mobile 5.0
Windows Mobile收编Palm?
Mobile Linux Group Launches
China Goes Mobile
走 向 Mobile 2.0
走 向 Mobile 2.0
走 向 Mobile 2.0
Advanced Mobile Phone System
Windows Mobile 7展望
Mobile Phone Manufacturer