My Golden Rule

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My Golden Rule
By Business 2.0 Staff,  November 28, 2005

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We asked 30 business visionaries, collectively worth over $70 billion, what single philosophy they swear by more than any other -- in business, life, or both. Here are the secrets of their success.

Interviews conducted and submissions gathered by Michael V. Copeland, Krysten Crawford, Jeffrey Davis, Susanna Hamner, Carleen Hawn, Rob Howe, Paul Kaihla, Matthew Maier, Om Malik, Duff McDonald, Christopher Null, Erick Schonfeld, Owen Thomas, and G. Pascal Zachary.
Golden RuleAccording to

Surround Yourself With People Smarter Than YouChris Albrecht, CEO, Home Box Office
George Steinbrenner, owner, New York Yankees
Remember Who You Are, Not WhatBrad Anderson, vice chairman and CEO, Best Buy
Make Hiring a Top PrioritySteve Ballmer, CEO, Microsoft
If You Think You Can‘t, You‘re RightCarol Bartz, CEO, Autodesk
Make Your Customers Your Sales ForceMarc Benioff, CEO, Salesforce.com
Reinvent Yourself. Repeat.Alex Bogusky, executive creative director, Crispin Porter & Bogusky
When People Screw Up, Give Them a Second ChanceRichard Branson, founder and chairman, Virgin Group
Check With the WifePo Bronson, author, The First $20 Million Is Always the Hardest and What Should I Do With My Life?
There Can‘t Be Two YousWarren Buffett, chairman and CEO, Berkshire Hathaway
The Customer Should Always Be HappyJohn Chambers, CEO, Cisco Systems
Don‘t Be Interesting -- Be InterestedJim Collins, management consultant; author, Built to Last and Good to Great
He Who Says It, Does ItSimon Cooper, president and COO, Ritz-Carlton
Treat your customers like they own you, because they do.Mark Cuban, co-founder, HDNet; owner, Dallas Mavericks
Educate and Obey Your ConscienceStephen Covey, business consultant; motivational speaker; author, The 7 Habits of Highly Effective People
Get Out From Behind Your DeskJim Goodnight, CEO, SAS
Learn to Give BackMichael Graves, architect and designer
Only the Paranoid Survive (Now More Than Ever)Andy Grove, former chairman and CEO, Intel
Once a Day, Take Some "Beach Time"Mireille Guiliano, CEO and president, Clicquot; author, French Women Don‘t Get Fat
Believe in Something Bigger Than YourselfCarlos M. Gutierrez, U.S. secretary of commerce; former chairman and CEO, Kellogg
Never Bow to PrecedentGary Hamel, business consultant and author
You Can‘t Cheat an Honest ManPhil Hellmuth, poker world champion
Don‘t confuse luck with skill when judging others, and especially when judging yourself.Carl Icahn, billionaire investor
Conventional Wisdom Is Always WrongPaul Jacobs, CEO, Qualcomm
Make Deals With People, Not PaperPenn Jillette, magician, author, and producer
Get Your Timing RightRay Kurzweil, inventor and entrepreneur
Thou Shalt Not Covet Thy Competitor‘s SuccessGeraldine Laybourne, chairman and CEO, Oxygen Media
Business Can‘t Trump HappinessShelly Lazarus, chairman and CEO, Ogilvy & Mather Worldwide
Don‘t Trust, Just VerifySteven D. Levitt, coauthor, Freakonomics
There‘s something bad in everything good and something good in everything bad.Michael Lewis, author, Liar‘s Poker, Moneyball, and Coach: Lessons on the Game of Life
Share and Share AlikeScott McNealy, founder and CEO, Sun Microsystems
Get Face Time With the CustomersAnne Mulcahy, chairman and CEO, Xerox
Choose Your Mistakes CarefullyCraig Newmark, founder, Craigslist
Maximize the CompromisesHans-Olov Olsson, chairman, Volvo Cars; senior vice president and chief marketing officer, Ford Motor
Whatever a Man Soweth, That Shall He Also ReapDick Parsons, chairman and CEO, Time Warner
Never, Ever Forget That You Are a ServantDavid Neeleman, founder, chairman, and CEO, JetBlue USA
Jim Press, president, Toyota Motor Sales USA
Learn to Trust Your GutPaul Pressler, CEO and president, Gap
The Next Big Thing Is Whatever Makes the Last Big Thing UsableBlake Ross, co-creator, Firefox
Be a Problem-SolverHector Ruiz, CEO, AMD
Loyalty Counts as Much as SmartsSrivats Sampath, founder, McAfee.com; CEO and president, Mercora
Hard Work Opens DoorsIvan Seidenberg, chairman and CEO, Verizon
Be the Person Who Steps UpGeorge Shaheen, CEO, Siebel Systems
Those Who Don‘t Know Their Own History Are Doomed to Repeat ItRam Shriram, angel investor and Google board member
What Gets Measured Gets ManagedStan Sigman, CEO, Cingular Wireless
Quit Taking, Start GivingRussell Simmons, co-founder, Def Jam Records; founder, Rush Communications
Never write when you can talk. Never talk when you can nod. And never put anything in an e-mail.Eliot Spitzer, New York state attorney general
At the Height of Success, "Break" Your BusinessEd Zander, chairman and CEO, Motorola
Business Is Not About Ideas, It‘s About InitiativesSergio Zyman, marketing expert
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