神马文学网Marketers in Love with E-Mail
来源：百度文库 编辑：神马文学网 时间：2024/07/02 18:34:26
FEBRUARY 13, 2007
Marketers admire e-mail‘s inner beauty.
Other media get more attention, but marketers‘ love for e-mail remains strong, according toDatran Media‘s annual e-mail study, conducted in December 2006.
Asked to choose the most important advertising tactics they planned to use in 2007, 83% of respondents picked e-mail marketing. Search marketing followed, at 62%, and online video was an also-ran, at 15%.
The study also asked marketers about what makes e-mail attractive. Over half said that e-mail marketing helps them sell more to existing customers.
The Director of CRM at Art.com, Kelsey Lowitz, was among the brand marketers who participated in the survey. Her reason for increasing e-mail marketing during 2007 was simple: "Email marketing is a powerful communication and revenue channel that allows us to engage in real-time, relevant conversations with repeat and new buyers alike."
Nearly all interactive marketers use e-mail, with good reason: 90% of US Internet users use it, and the number is growing.
David Hallerman, eMarketer senior analyst and author of theE-Mail and Word-of-Mouth: Connect with Your Best Customers report, sums up e-mail‘s appeal:
"E-mail users are an audience with critical mass. Although spam makes it harder for marketers to reach their customers‘ inboxes, e-mail‘s personal impact is unmatched by more ballyhooed interactive marketing vehicles such as search text ads or online video."
Marketers admire e-mail‘s inner beauty.
Other media get more attention, but marketers‘ love for e-mail remains strong, according toDatran Media‘s annual e-mail study, conducted in December 2006.
Asked to choose the most important advertising tactics they planned to use in 2007, 83% of respondents picked e-mail marketing. Search marketing followed, at 62%, and online video was an also-ran, at 15%.
The study also asked marketers about what makes e-mail attractive. Over half said that e-mail marketing helps them sell more to existing customers.
The Director of CRM at Art.com, Kelsey Lowitz, was among the brand marketers who participated in the survey. Her reason for increasing e-mail marketing during 2007 was simple: "Email marketing is a powerful communication and revenue channel that allows us to engage in real-time, relevant conversations with repeat and new buyers alike."
Nearly all interactive marketers use e-mail, with good reason: 90% of US Internet users use it, and the number is growing.
David Hallerman, eMarketer senior analyst and author of theE-Mail and Word-of-Mouth: Connect with Your Best Customers report, sums up e-mail‘s appeal:
"E-mail users are an audience with critical mass. Although spam makes it harder for marketers to reach their customers‘ inboxes, e-mail‘s personal impact is unmatched by more ballyhooed interactive marketing vehicles such as search text ads or online video."
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